Support and Services

As a full–service, marketing communications practice, MATRIX provides a wide range of consultation and creative services including:

• Public Relations Counsel:

communications strategies pertinent to achieving specific management, marketing and promotional goals; identification of options for using existing and easily–created resources in promotion; assistance in organizing employee- and customer– relations campaigns

• Media Relations:

media opportunities analysis; development of media lists; identification of news "pegs" and "windows"; on–going tracking of relevant media opportunities; direct contact press relations; clipping service.

• Editorial Support/Copywriting:

writing for features articles, press releases, by–lined articles and columns, scripts, speeches, presentations and reports; journalism and promotional copy in every print and electronics medium; development of press and general sales materials; support in photography, videotape, audio, charts and illustrations.

• Creative and Art Direction:

creative ana production management services for print and electronic media: also. graphic design, photography and illustration for brochures, display advertisements, product literature, publications, posters, logos; also, concept, production, shooting and editing for videotape, film, online.

• Web Site Development, Hosting:

concept, message development, optimized site organization; graphic design, copywriting; interactive features; in–house html, electronic and video services; web hosting.

• Publications Development, Management:

including complete art direction and design for magazines, newsletters, web sites, annual reports, brochures, product literature, field sales materials.

• Media Planning/ Buying:

media cost/ benefit analysis; buy strategies and recommendations; schedule timeline development and logistics managment; purchase administration and negotiation.

• Audio/ Visual and Videotape Support:

creative and technical services as required to develop commercials, video news releases, online video, sales presentations, public service announcements.

• Events Planning and Management:

creative and technical services as required to develop commercials, video news releases, online video, sales presentations, public service announcements.